I solve creative problems for ambitious people.
Fiercely committed to the creative process, my approach is a two-way street. Read: I get things done by working alongside my clients, not (only) for them. And in the heart of this process is fun: I love what I do and appreciate that everyone works differently.
A service-oriented writer with roots in both journalism and marketing, I solve creative problems for ambitious people and organizations. I’ve been turning ideas into stories and hitting deadline for more than 15 years — creating messages which resonate with people who matter to clients, customers and stakeholders. I’m at home leading projects and cross-functional creative teams in high-intensity environments (including three Olympic Games and three metro daily newsrooms). A Toronto native living in Montreal, I'm working on my French and pursue new adventures with gusto. Have a look at this print version of my resume for context.
To create marketing/communications products which spark relatable feelings and help people to connect with one another in meaningful and measurable ways.