Ben Stevenson Communications
   CLIENT:  Canadian Olympic Committee  PROJECT:  Team Culture + Identity  ROLE:  Concept, Copywriting   Canada’s Olympic Team asked me to articulate specifically what it means to belong to it, and more, represent the country on the international stage. The goal was to create something truly inspiring but exclusive for past, present and future Olympians. After extensive research and collaboration, I drafted an official athlete manifesto to transcend generations and cut through the cyclical Olympic marketing push. The language now appears in everything from gifting items to official team-member clothing. The specific language also drives all internal communications with the Team.

Manifesto

Concept, Copywriting

Ben Stevenson Communications specializes in writing, editing, production and creative services in Montreal, Canada.

   CLIENT:  Canadian Olympic Committee  PROJECT:  Team Culture + Identity  ROLE:  Concept, Copywriting   Canada’s Olympic Team asked me to articulate specifically what it means to belong to it, and more, represent the country on the international stage. The goal was to create something truly inspiring but exclusive for past, present and future Olympians. After extensive research and collaboration, I drafted an official athlete manifesto to transcend generations and cut through the cyclical Olympic marketing push. The language now appears in everything from gifting items to official team-member clothing. The specific language also drives all internal communications with the Team.


CLIENT:
Canadian Olympic Committee
PROJECT: Team Culture + Identity
ROLE: Concept, Copywriting


Canada’s Olympic Team asked me to articulate specifically what it means to belong to it, and more, represent the country on the international stage. The goal was to create something truly inspiring but exclusive for past, present and future Olympians. After extensive research and collaboration, I drafted an official athlete manifesto to transcend generations and cut through the cyclical Olympic marketing push. The language now appears in everything from gifting items to official team-member clothing. The specific language also drives all internal communications with the Team.

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